In 2015, He started Box411, where he currently provides strategic leadership as the Executive Chairman of Africa's Aspiring No1 Agency in Branding and Digital Marketing operating in Nigeria. In his role, he has steered Box411 on a path of sustained competitive advantage through a focus on quality, efficiency, innovation and customer responsiveness.
Kelvin Akparanta also serves as a Creative Director on the board of Lahor Music Worldwide, Africa's’s apex Music and Entertainment Company, Kelvin brings his enthusiasm for innovation and transformation to the company.
He currently serves as the Chief Label Manager/Brand Strategist in charge of Branding, communications strategies, training and development.
Kelvin holds a B.Sc. in Biochemistry from the University of Calabar, Calabar. He is the chairperson of the Amber Kelvin Foundation, a non-profit organization he established to improve the potential of children from less-privileged backgrounds by providing access to quality education and employment skills.
Kelvin is an avid sponsor of creativity. He is actively involved in promoting the Nigeria Creative cloud as he was listed as Top 60 youths to watch out for by The Guru's Foundation in celebration of Nigeria @60.
A music and entertainment lover, for years has been a music critic and promoter.
His desire to see the return of a well descriptive and richly outlined book on Digital Marketing and Branding led him to write a book for young entrepreneurs and professionals. The book, which deals with the fundamentals of digital marketing and personal branding will be published in 2023.
BOX411 has handled accounts and branding of brands spanning the construction, Radio, fashion, TV, entertainment, education, and hospitality industries. The firm, has crafted branding for Notable Brands Like Afiegu.com, Hit95.9fm Calabar, Fad 93.1fm Calabar, Sparkling 92.3fm Calabar, Vision FM Abuja, Kwikie, Hotel 45, 520 Hotels, Transcorp Hotels, Miss Africa Calabar, Calabar Carnival, Big Brother Africa, Calabar Talent Factory and many more notable activities which includes a partnered organization of Calabar Biggest Outdoor events; Big Picnic and Funfest and many more. Kelvin Akparanta was appointed Judge of the Mr. and Miss UNICAL Show, one of the biggest Campus show in Nigeria.
Kelvin Akparanta is the brain behind #Wakeupcalabar, "a social emancipation initiative anchored on
philosophy that when individuals rise, their communities will rise and ultimately the entire
entertainment industry in his city of residence will rise".
The movement is targeted at creating a gingering spirit of Calabar based entertainers in becoming strong, formidable, and positive brands that will take over the entertainment world from their base. #Wakeupcalabar made its debut as a series of articles published on Facebook over a period of time. Kelvin Akparanta is a public speaker, commentator and role model. He has graced public functions where he gave lectures on branding and digital marketing. His commentaries have been cited by authors and made as reference points in socio-economic discourses.
In April 2015, Kelvin won Best Music Blog of the year with his nascent brand, BOX411 which saw him winning the Tweet King on Cool FM Lagos consecutively. Kelvin's BOX411 worked with the Government of Cross River State through the organizers of Miss Africa Organization as a media partner in their debut outing." Media Personality of the Year Award, South-South People's Awards, is among numerous honors bestowed on him.
He changed his trademark look when he shaved is dreadlock for which he had been known for years and Birthed one of Africa's leading Branding and PR brand - Bigbro Network.